Raison D'être. Noun ( pl. raisons d'être |rāˈzôn(z) | )
the most important reason or purpose for someone or something's existence.

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foody-goody:

by Asuka Link
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clottedcreamscone:

Rich’s Lemon Raspberry Roulade by Susan Orr Photography on Flickr.
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foody-goody:

by iwantbutterfinger